Brand Thinking and Other Noble Pursuits

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Brand Thinking and Other Noble Pursuits

Brand Thinking and Other Noble Pursuits

Name: Brand Thinking and Other Noble Pursuits
ISBN: 9781621532477

Debbie Millman

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The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as capable as any art form of stimulating our emotions and intellect?

For those of us who grapple with these questions on a daily basis, Brand Thinking and Other Noble Pursuits elevates the discussion to the level of revelation. Each chapter is an extensive dialogue between Debbie Millman, herself a design visionary, and a different leader in the field. By asking questions deeply informed by her own expertise, Millman coaxes lucid, prescient answers from twenty-two interview subjects, among them Malcolm Gladwell, Tom Peters, Seth Godin, and godfather of modern branding Wally Olins.

This engaging and enlightening book is an unprecedented forum on the state of modern branding and how companies and consumers can best understand the behavior behind why we brand and why we buy.

類別:

Arts - Graphic Arts

年:

2013

出版商:

Allworth

語言:

english

頁數:

336

ISBN 10:

162153247X