Virtual Monopoly: Building an Intellectual Property...

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Virtual Monopoly: Building an Intellectual Property Strategy for Creative Advantage--From Patents to Trademarks, From Copyrights to Design Rights

Name: Virtual Monopoly: Building an Intellectual Property Strategy for Creative Advantage--From Patents to Trademarks, From Copyrights to Design Rights
ISBN: 9781857882841

Christopher Pike

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Cuts through the increasingly complex maze created by our digital age of Napster and MP3 as it lays out the fundamentals of using intellectual property rights as a business tool to protect intangible assests, secure real creative advantage, and fulfill the promise of building an intellectual property company.

類別:

Business & Economics - Sales & Marketing

年:

2001

出版商:

Nicholas Brealey

語言:

english

頁數:

256

ISBN 10:

1857882849