When to Use What Research Design

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Business & Economics - Sales & Marketing
When to Use What Research Design

When to Use What Research Design

Name: When to Use What Research Design
ISBN: 9781462503605

W. Paul Vogt, Dianne C. Gardner, Lynne M. Haeffele

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Systematic, practical, and accessible, this is the first book to focus on finding the most defensible design for a particular research question. Thoughtful guidelines are provided for weighing the advantages and disadvantages of various methods, including qualitative, quantitative, and mixed methods designs. The book can be read sequentially or readers can dip into chapters on specific stages of research (basic design choices, selecting and sampling participants, addressing ethical issues) or data collection methods (surveys, interviews, experiments, observations, archival studies, and combined methods). Many chapter headings and subheadings are written as questions, helping readers quickly find the answers they need to make informed choices that will affect the later analysis and interpretation of their data.

類別:

Business & Economics - Sales & Marketing

年:

2012

出版商:

The Guilford Press

語言:

english

頁數:

378

ISBN 10:

1462503608